Stand Up, Speak Up was Nike’s campaign to empower football fans to show their opposition to racism. The symbol of the campaign was the black & white interlocking wristband, as worn first in public by Thierry Henry at the World Player of the Year gala in Zurich in December 2004. The wristband was created as a symbol of solidarity with the players and fans who share a determination to take positive action against racism in football.
The campaign had support from Nike’s sponsored players, including Thierry Henry, Rio Ferdinand, Ronaldhino, Ruud Van Nistelrooy, Claude Makalele, Philip Mexes, Carlos Puyol, Roberto Carlos, Christoph Metzelder, Otto Addo, Adriano and Fabio Cannavaro. Nike launched high profile TV advertising to support the campaign. Additionally, some national teams who wear Nike kit, wore specially designed shirts during the campaign.
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